What They’re Saying
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Troy Mitchell, founder of YouAgainWIgs believes the word “wig” itself doesn’t truly capture the emotional weight behind why many women turn to hairpieces for hair loss. “I think the word ‘wig’ is incredibly generic, and honestly, not very loving,” he says. “It doesn’t reflect the emotional reality many women are facing when they experience hair loss.” Mitchell breaks wigs into three categories: costume/ fashion wigs, celebrity/trend wigs, and what he calls medical wigs—his area of expertise. These aren’t about fashion or standing out; they’re for women “who just want to feel like themselves again. Not to stand out, but to blend in.” Hair loss, he explains, can be emotionally devastating , and while the media is filled with promises, he notes that there’s still no magic cure to stop or regrow hair. For those navigating medical treatments or hormonal changes, a thoughtfully made wig can offer more than aesthetics; it can restore a sense of dignity, confidence and control. “They’re about healing,” Mitchell says, “not styling.” For more severe hair loss, he recommends avoiding attaching anything directly to your thinning hair. He stressed that fragile or thinning hair typically can’t handle the added weight or tension, as it could lead to further damage or even more hair loss. Mitchell’s suggestion is a wig or hairpiece that rests on the scalp, or a properly fitted base like the ones he offers his clients.
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Troy Mitchell
Nestled among a bevy of plastic-surgery practices, Hair Research & Design is a salon in L.A. that offers custom wigs for those experiencing hair loss. "When the plastic surgeon says that [a patient] is not qualified for a hair replacement, they send them to us," says founder Troy Mitchell, whose clients often suffer from cancer, alopecia, and hereditary thinning.
"Very few people have hair like a Kennedy," he says. "And since almost every hairstyle that we see on TV and in movies and magazines has been enhanced, having normal hair loss is especially devastating these days. My clients have typically already purchased all of the hair-growth shampoos on the internet, taken every pill, spray-painted their scalp, and then they finally come to me and I can give them the hair they want."
Mitchell and business partner Cameka Duncan have a star-studded clientele in their Santa Monica salon, so privacy is at the forefront of their customer-service practices, keeping in line with the clinical standards that are upheld in plastic surgery offices. "Most of my clients are musicians, lawyers, producers, actors, and athletes, but no one knows because we keep it private," says Mitchell. "They think I'm the secret that no one knows about, but half of their friends come here too!"
